Strategic ideas must be propelled by creative minds in order to succeed. Most organizations and products are tied to intelligent concepts at the outset, but without imaginative content and a holistic launch strategy, few people will ever know about it. With the right approach, good ideas can easily catch fire in the social-digital age.
"Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand." -Albert Einstein